A purpose-driven designer who hates when hard things could feel easier.
'Hates' is intense, I know, but I needed to get your attention! Hi. Scroll on down :)
Currently a Product Designer at Helcim
Showpass
0 to 1 Product: Season Passes
As current organizers matured and prospects were already established, Showpass needed a scalable Season Pass membership solution to replace the legacy ticket package system.
Added a new membership type within the existing memberships
I collaborated closely with a developer to map out the integration of a new season pass membership into the current membership structure
Over 45 hrs of developer time saved per season
The result: saving over 45 hours of developer time per season by eliminating manual scripts, giving organizers flexibility and independence to manage memberships on their own schedule, and delivering a simpler membership experience for season pass holders.
Showpass
Monetization Design Sprint
Facilitated a 6-day Design Sprint with a cross-functional team in FigJam to evaluate the possibility of introducing paid premium features outside the regular pricing tiers.
2 main themes: Communication and education
We discovered the product struggled to clearly explain which features are included at different tiers and failed to educate users on what those features do. The core issue was that the existing foundation was muddy and not solid enough to confidently support premium features. To address this, we explored potential solutions and kicked off collaboration with finance and sales to rethink and challenge the pricing structure to create a more scalable model.